Building a “buyer profile” and communicating that profile to the global real estate community is something Payton+Binnings does extraordinarily well. We’re also known for our meticulous design sense when it comes to prepping, staging, and packaging a home for sale.
Selling a home is about selling a lifestyle. Buyers who are able to picture themselves living in a particular home are typically the ones who write successful offers. And creating that vision is what Payton+Binnings does best.
Presenting a home starts with building a “buyer profile” based on information about a home’s neighborhood, residents, price, and other factors. This buyer profile serves as the blueprint for all our prepping, staging, and marketing efforts.
We do everything we can—and invest a great deal of resources—to make sure a home looks its absolute best before we list it. That often involves minor repairs, cosmetic upgrades, and sometimes even major remodels. Our design expertise and eye for architectural trends have been known to net sellers substantially higher sale prices.
Staging is an important part of presentation because it communicates the vision directly to prospective buyers. We work with the best local designers, and as a result, our first showings have a reputation as “must-tour” events.
When it comes time to market a home, we create superb marketing materials using premium photography and printing resources. We use the latest Web and social media tools to create interactive websites and virtual tours. Backed by the prestigious Christie's International Real Estate brand, our listings stand out in a crowded marketplace, which is crucial for attracting the highest and best offers for sellers.
We also brainstorm memorable and sometimes unexpected marketing strategies for attracting buyers, including premium advertising in major local, national, and online publications. To get the word out about a home that had formerly been a Baptist church, for example, we threw a Southern barbeque–themed open house for Realtors. The eventual buyer was found as a direct result of the open house.
"If we were on Skype, you'd be watching a grown man cry (tears of joy of course). You three have been nothing but an absolute pleasure to work with and we could not be more pleased with the entire process and outcome of the sale of our house. We would be more than happy to be a reference for anything you do and we will actively work to promote you and your services to every person we know in the Bay Area."
"Working w/ Payton was a delight from our first meeting until post-sale and hand-off to the new owners of our property. He and his team are a class act, and stand out with these qualities: 1) Superior knowledge of our neighborhood and the market, which enabled us to make smart, strategic pricing decisions. 2) Attention to detail, such that every inch of the staging was perfect, 3) Judgement, which was a factor when we decided on which aspects of our home to spend money on touching up or improving before the sale. Payton was clear and direct in all of our conversations, patient, and always offered a strong point of view. The very first offer we received was 10% over asking with no contingencies. We were delighted with that outcome, and the process could not have been easier. "
"I wanted to thank you for, once again, making this transaction as smooth as possible and for the great counsel you provided along the way. Know that we will continue to refer you every chance we get and that you will be helping us buy a new house in Marin in a few years - likely helping me negotiate to get back into the place we just sold!"
"Working with the Payton+Binnings team was refreshing and inspiring. Their level of professionalism is top notch; they are incredibly responsive, proactive in their approach, and detail oriented. They are using the latest and greatest technology and media to ensure your listing targets the ideal audience and that ultimately that your listing sells for the best possible price. We were thrilled with our experience working with Payton+Binnings to sell our home."
"We were very happy with the Payton+Binnings team. Our home had been on the market before, and we knew it was a tough time to be selling. Payton and the team were good and kind and very thorough, leaving no stone unturned and ensuring that the house really shined. With all kinds of details handled and lots of untapped potential brought to light, we happily accepted an offer within weeks of our first open. A good price, a solid buyer, and a very human process. Thank you!"
"We had the great pleasure of working with the Payton+Binnings dream team when we decided to sell our home in Cole Valley. After interviewing several Realtors, we felt that not only did Sejal, Arrian, and Payton just “get us” and our home, but that they would add a creative spark, intelligence and integrity to the process. Payton is the right brain and the creative side of the team—bringing in great ideas and a team of stagers, florists, window washers … anyone you need to make your home and marketing of the home perfect. Arrian is the brains and the braun — he manages the day-to-day process, has a keen market and valuation acumen, and is very thoughtful during offers and negotiations. Sejal is all about the behind-the-scenes details; she calls to remind you of everything and makes every paper signing runs like clockwork.
The best part about working with Payton+Binnings was their attitude—even when things got tough, when neighborly drama arose, when offers came in—they delivered everything with so much good will and humor that it was honestly just a pleasure to work with them. The only thing that we weren’t prepared for was how fast everything would happen … we had multiple offers right away and had moved out a month after our first open house!"
"Just wanted to note how incredibly happy we were with your listing, the incredible staging and the great photography. We think that you represented it MUCH better than other times our home has been for sale."
"We've now purchased two homes and sold one with Sejal and her team. Both of us work in the non-profit realm and didn't think we would be able to own a piece of SF, but Sejal's expertise and careful advice got us into our first place in 2012. Last year her patience and tenacity paid off again when we found a new place, and the team stepped in to help us sell our first home. The level of professionalism is high with the whole Payton+Binnings team and both the purchase and sale were seamless. Sejal is there for you quite literally 24/7 and doesn't bat an eye when you tell her what you'd like. We can't recommend their work enough!"
"We were very happy with our experience with the Payton+Binnings team. They exceeded our expectations on multiple levels, and we would highly recommended them to anyone looking to list a property. They are the definition of full service and managed the process from physically preparing our property for sale to final closing, allowing us to focus on our family and careers while they handled the details."
"We want to express our tremendous satisfaction with the Payton+Binnings Team for their marketing efforts in connection with our two-unit property on Divisadero. We have been investing in real estate for over 5 years and have worked with many realtors over the years. Among all of these, Arrian, Sejal and Payton stand out for their integrity and honesty in dealings with us and with prospective buyers, their astuteness in assessing our property and making suggestions for improvements, their communication skills in sharing the information about our property with other agents and other companies and updating us on all their activities, their energy in chasing down and following up on every possible lead , and their negotiating skills in the selling process. We certainly experienced ups and downs in our property as the market did not always cooperate. The Payton+Binnings Team spent countless hours in 2010 trying to sell the properties during an unfavorable real estate cycle and, despite all their work, we decided to take the properties off the market. Although we are sure they were disappointed, they understood and were supportive of our decision. In 2012, we had another opportunity to sell and again engaged the Payton+Binnings Team. Just as before, they approached our situation with enthusiasm and an aggressive marketing program. This time, however, their efforts were rewarded. Both units were sold almost instantaneously even before they were advertised on the MLS thanks to all of their premarketing activities. The sales themselves transpired smoothly as Arrian, Sejal and Payton handled every detail. Although we have highlighted the skills Arrian, Sejal and Payton possess as real estate professionals, they have meant more to us than simply our agents. Many a time we called them to discuss general real estate market conditions as well as other life issues. They have always been approachable and have shared their time and thoughts with us as good friends. We highly recommend the Payton+Binnings Team to anyone seeking assistance by a realtor in the San Francisco Bay area."
"Payton Stiewe and the team are simply the best. Yes the market is hot, but our property looked so good and was marketed so well by this team, that we surpassed all expectations. Payton personally attended every meeting, met with the contractors, set clear expectations, and always treated us like a priority. This was so refreshing after other realtors were passing us down to junior, less experienced people. I would--and do--recommend them to anyone selling property in The Bay Area."
"I'm writing to thank you once more for your amazing professionalism, kindness, patience, and acumen in bringing our house to market. Anne and I were immensely impressed by your initial presentation--and really liked all of you personally--and you more than fulfilled that immediate confidence, delivering an offer that far exceeded our most optimistic expectations. You do great work, and we're beyond thrilled. (And Prussian Blue is officially my new favorite color.) And to that end, please thank your whole team--Chris, Benjamin, and all the rest. We'll recommend you far and wide."
"I wanted to take a moment to thank you for selling my apartment. Being on the Filbert steps, the property required a deep understanding of the market and the small subset of buyers that would be eligible to buy in that location. If things came up, you handled them. Most of your voicemails to me were "This is the situation....I will take care of it / I took care of it." This attitude provided me with a sense that you owned the process and gave me tremendous peace of mind. I also wanted to acknowledge Arrian and Sejal. When you had a family emergency to attend to, Arrian stepped up without missing a beat. Sejal handled a last minute complication with aplomb, allowing a very tight closing to happen on schedule. Your team is amazing. I look forward to working with you again in the future."
"I want to extend my appreciation to the whole team. I have learned so much during our work together. It all started with learning that we lived in a "luxury" property and finished nicely yesterday with a great sale price ! I will definitely recommend your team to anyone looking to buy or sell a luxury home in the Bay Area. Thank you so much for your hard work."
"If you have a house to sell, enlist the Payton+Binnings team. They handled all the details, from suggesting improvements to bring top dollar to providing resources to fix things. We used the stager they suggested and the house looked 'drop dead gorgeous' and had a fresh modern look that other stagers missed. They also helped us with the disclosure package, which to the uninitiated seller can be overwhelming. The team was always available for questions and had some great ideas for the open house. They also represented us, the sellers, very well and held firm on our price. We were very happy with their team."
"The photographs Arrian had taken and his description of the property highlighted perfectly the selling points of our condo. I was very impressed when I saw the listing. Sejal is so friendly and professional, great attention to detail, which provided a lot of comfort as she helped us through each step of the way. Her guidance through the final selling process, especially guiding us through all of the paperwork, was so helpful and we greatly appreciated her work.
The Payton+Binnings team was far more knowledgeable about appropriate market comparisons for our property than agents from other firms—they knew our building, its unique selling points, and the competitive marketplace in our specific neighborhood. Bottom line is results: They listed our condo at a higher selling price than other agents proposed; got it on the market sooner, with no extra staging costs; located qualified buyers and sold it in three weeks at the bottom of the housing market for more money than other agents proposed listing it for.
They provide a perfect combination of professionalism and enthusiasm. They are smart, and their knowledge and experience in real estate sales is evident. I believe those were the important factors in helping us sell our condo quickly, and we were very satisfied with all the work they did for us. They are hard-working real estate agents, and wonderful people.
Wonderful people we would work with again at any time. Great tag-team approach. They were always able to cover whatever needed to be done during the marketing, sale, closing and moving process."
"Congratulations on your recent sale at California Court. We've had several units for sale in recent months and your team's presentation was the most professional. Your communication to the building owners was much appreciated."
"Thank you so much for all your help in selling my place. In the end, I am really pleased with the outcome. I really appreciate all the hand holding and expertise you provided along the way."
"I've had the pleasure of working with the Payton+Binnings team for purchase and sale of a home in Mill Valley. For the purchase, the team helped through all the details and ensured I was completely covered. I never once felt it was about a commission or anything, it was about helping me get the best deal possible. When I chose to sell, the team doubled down and arranged all the updates necessary in order for me to get top dollar on my home. They did a fantastic job and the house sold in less than a week for well over my asking price. If I plan to buy in the northern part of the Bay Area again, I will definitely be using them."
"My husband has bought and sold over 20 properties. He has worked with several agents and agencies. The Payton+Binnings team made the sale of our home in Sausalito the best experience! We interviewed multiple agents before deciding on our "A" team. After our initial meeting, we had no doubt they were the agents for us. Our technology driven home was a bit complicated and it was very important that we had agents that understood technology. They compliment one another very well, each bringing their own strength. The Payton+Binnings team moves very quickly while still maintaining a solid attention to detail. They will do what it takes to ensure your home always shows at its best. They will even dig in the trenches (literally) if that is what it takes. They are extremely responsive. On the very few occasions we had to leave a voicemail, our call was returned in a timely manner. Our home sold for cash, at asking price and sold within 30 days of being on the market. In addition, we set the record for the highest price per square foot in Sausalito. Not only would we use them again but, we look forward to developing our friendship!"
"The Payton+Binnings team did a truly exceptional job preparing, marketing and selling our condo. We met with Arrian, Sejal and Payton the day we received the keys back from our former tenants, and turned it over to the team to get it ready for sale. From that first meeting, they had a specific vision and plan, and they executed that plan with impressive speed, organization and attention to detail. The condo looked dramatically different by the time they worked their magic. They completed the project on time and within budget. Prior to the first open house, they marketed the property through their access to Top Agent Network, showing it to a number of potential buyers. We went into contract for well above the asking price prior to listing on MLS, and the transaction closed early. We could not be happier with their work from start to finish!"
"Seriously, thank you to the entire Payton+Binnings team for all your help through this process. You came highly recommended and I was impressed with your initial presentation but you managed to far exceed my expectations. I'm not just talking about the amazing sale price either because we are obviously thrilled with that. It's really the constant thoughtful intelligence, integrity, and professionalism of your team that came through in every interaction. This was the 6th personal residential real estate transaction that we have worked on in as many years. We liked many of these professionals but I wouldn't even consider them your peers, your team is that good. As you also know, I work in the commercial real estate business and am party to many different transactions on a daily basis. I wish that "professionals" in my industry had half the integrity and intelligence that your team displayed in this transaction."