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The Coffeehouse Effect: Follow Starbucks for Neighborhoods With Rising Home Values
Looking for the next up-and-coming neighborhood in the Bay Area? Look for a new Starbucks coffee shop. Seriously.
A new book by two top executives at the real estate website Zillow says that the opening of a Starbucks store is a remarkably accurate predictor of rising home prices in the area.
“Starbucks equates with venti-sized home-value appreciation. Moreover, Starbucks seems to be fueling — not following — these higher home values,” according to “Zillow Talk: The New Rules of Real Estate,” by Spencer Rascoff and Stan Humphries. Rascoff is Zillow’s CEO and Humphries is its chief economist.
Rascoff and Humphries looked at a database of Starbucks locations and nearby Zillow housing data, comparing home values within a quarter-mile of a Starbucks franchise to homes farther away over a five-year period after the store opened.
They found that homes closest to Starbucks appreciated 21 percent over five years, while homes slightly farther away appreciated 17 percent.
A similar pattern of rising home prices was also found in neighborhoods with new Dunkin’ Donuts stores, but Rascoff and Humphries say those homes don’t appreciate quite as fast as those near a Starbucks. Homes near Dunkin’ Donuts have appreciated 80 percent since 1997, while homes near Starbucks have appreciated 96 percent.
(Photo: Flickr/Martin Kalfatovic)