We are known for our meticulous design sense when it comes to prepping, staging, and packaging a home for sale. Selling a home is about selling a lifestyle. And creating that vision is what Payton+Binnings does best.
This little condo in the Marina District suffered from a tired, outdated look. It was also located in a six-unit building, which came with strict lending requirements. Two of the units in the building were already rented out, and the bank would not approve a new loan if more than two of the building’s six units were rented.
Owned by an architect and a designer, this Victorian condominium had already been updated with hip, modern finishes. But over time, the home had become somewhat “kid-worn” and cluttered. The challenge was to package the home without spending a lot on staging. So we took a hybrid approach, keeping 60% of their furniture and mixing it with hand-selected items to create an eclectic, sophisticated feel.
Requiring visitors to climb more than 100 wooden stairs just to reach this hillside home’s front door, 198 Lovell Avenue presented something of a selling challenge. The home had previously been listed through another agency. But after several unsuccessful months on the market, the listing had gone stale.
Good bones and a great location made this Bernal Heights home the ideal candidate for an extreme pre-sale makeover. We essentially partnered with a former client of ours, who had been so impressed with the way we handled the sale of his previous home that he asked us to keep him in mind if we ever found a house for sale that could be similarly renovated and sold at a profit.
This spacious, 3,400-square-foot home had already been on the market for four months before the sellers contacted us. The previous listing agent actually lived on the same street, so he knew the neighborhood and the home well. But he had been unable to sell the home because of what we saw as a packaging problem.
This lushly gardened estate once belonged to James Rolph, who, as San Francisco’s longest-term mayor, held office from 1912 – 1931. Considered a trophy home, the estate was to be sold as part of a trust sale. But the trust wanted to sell the home off the market, without officially listing it.