2638 Fulton Success Story

April 27, 2023

Success Story

2638 Fulton Success Story

We're proud to announce the successful sale of 2638 Fulton Street - a classic 1920s single-family home boasting period charm and elegance within San Francisco's Inner Richmond neighborhood. This 4 bedroom, 3.5 bath home, spanning three levels and over 3,000 sq ft of living space, underwent a substantial transformation, taking several months of Artemis' oversight to complete. Combined with our eye-catching marketing campaign, an offer was presented within hours of our first open house, and the home sold for well over the asking price-- all while we faced bank failures and tough macroeconomic headwinds.

Check out the before and after photos to see the incredible transformation for yourself! To maximize equity for the seller, our task was to restore and bring out the home's gorgeous original 1920s-era details while updating the spaces for today's modern lifestyle.


Throughout our many years of experience, we've built a team of highly-skilled real estate specialists, designers, service providers, and artists that help us transform homes like these into upscale and sophisticated products that create emotional appeal with buyers. Some of the upgrades we oversaw included:

  • Sanding and refinishing the hardwood floors to a contemporary finish
  • Painting the interior and exterior in a gorgeous designer-chosen color palette
  • Installing new stylish light fixtures throughout
  • Replacing the carpet in key areas as a stylish accent, for example, the runner on the main staircase
  • Installing new counters, faucets, and cabinet hardware in the kitchen and bathrooms
  • Upgrading to new appliances in the kitchen and tiling the backsplash
  • Tailored professional staging, accessories, and floor coverings
  • Impactful artwork that suited the home's color and architectural style
  • Updating the landscaping, including power-washing the brick patio, to create an inviting and relaxing space

Strategic pricing is also a key ingredient to a successful listing. With a former appraiser boasting 20+ years of valuation expertise on the team-- building sophisticated pricing models for our clientele-- we were able to position the home competitively in the marketplace, removing fear and doubt for our sellers that they were too aggressively underpricing, overpricing, spending too much money on improvements, or leaving equity on the table. Being able to identify the sweet spot for pricing is a huge advantage. 

And let's not forget our talented marketing team, who created dazzling photography and visual elements to be the centerpiece of our marketing campaign. Our photographer works exclusively for Artemis -- so if you want "the look," you know where to go!

The end result? We listed the home for $2,795,000 and sold it in just a couple of days to an all-cash, quick-close buyer for $3,000,000.

Click here for more info on 2638 Fulton Street in San Francisco.

If you'd like to learn more about the selling process and how we can help recreate these types of results for your home, please contact us at (415) 891-7770 or [email protected]. We'd love to help!

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Payton + Binnings is one of the Bay Area's most successful agent teams, consistently ranked among the top-performing agents in San Francisco and Marin. Whether you're buying or selling a home, we can help you get the most for your investment.